Over the past decade or so, social media marketing has really taken the world by storm. Social media platforms, such as Facebook, LinkedIn, Instagram, Twitter, and TikTok (to name a few), have become the places for brands to show off their personalities and connect with their ideal audiences. The benefits and analytics that social media […]
Your online personal brand is a key tool in your networking arsenal. Your social media profiles act as your landing pages for employers and connections.
Social media holds fantastic opportunities for SMEs. But knowing how to use social media effectively is very different to posting occasionally on Twitter. Real Business compiles a list of the best social media marketing books every SME should read.
This social media guru says that businesses need to see social media as an educational tool, and not as a platform for cold hard sales.
World Business Angel Investment Forum chairman Baybars Altuntas reveals the crowdfunding rules that entrepreneurs should adhere to.
The cloud, big data and collaboration are just some of the buzzwords many businesses either worry they don’t know enough about or feel compelled to do.