The collapse of US retailer Sears serves as a brutal reminder of what happens when supplier-buyer relations break down.
Not only is the condition of the business itself of particular importance but as the seller, your own situation will have an impact.
New research has found that many buyers don't bother with a plan B in terms of suppliers. Office Depot's Nigel Crunden believes this can be worrying detrimental in the long-run and creates unnecessary risk.
As a start-up owner it is likely you have invested a lot of time, money and emotional energy into your business and the last thing you want to do is watch it crumble as you walk away.
Getting customers to your site is one thing, but keeping them there and getting them to purchase from you is a whole different ball game.