Lessons from a man embarking on his fourth crowdfunding pitch
As his business looks to secure a £100,000 investment through Seedrs, Crua Outdoors CEO Derek O’Sullivan shares his experiences of previous crowdfunding pitch successes.
Pringles uses Kelly Brook for unusual marketing stunt
English model and actress Kelly Brook has partnered with crisps brand Pringles to provide Londoners with a unique “flavour experience”.
Britain can soon expect a wave of capital from angel investors
A new campaign being launched by the House of Commons seeks to more than double the number of active angels backing UK firms by 2019.
What marketers can learn from the world’s 100 most effective ad campaigns
Looking at the Warc 100 class of 2016 – an annual ranking of the world’s best marketing campaigns and companies according to business impact – it is clear there are a number of themes that emerge.
How does Google’s update affect you and your PPC campaign?
On 22 February Google finalised its roll-out of the permanent removal of all Right Hand Side Ads across the Search Engines Results Pages [SERPs] worldwide. How will this impact businesses?
How to make interactive campaigns work for your business
Interactive marketing campaigns not only engage but also wow consumers with creative, unique, and fully-interactive campaigns. As such, Ben Scott-Robinson, Ordnance Survey’s head of interactive experience, reveals how to make it work for your business.
Twitter launches first TV advert in a bid to gain new followers, but confuses many in the process
Social media platform Twitter announced it added just 4m new monthly users in its most recent quarter – which sent its stock tumbling. Determined to get the lines on the graph pointing skyward instead of near-flatlining, the company is rolling out a bunch of TV adverts – the first of which has been confusing to say the least.
Don’t leave your customers out in the cold: Tips for a successful Christmas marketing campaign
Here are our top tips for retail bosses and their marketing teams on how they can make sure they get marketing right this year.
Stephen Fry and Felicity Kendal back campaign to bring back workplace tea rounds
The humble tea round is a tradition that is slowly becoming extinct in today’s fast-paced busy workplace with 2.5m workers in Great Britain saying they don’t have the time to put the kettle on for their colleagues.
Wallace and Gromit help boost tourist season
England’s summer tourism season has been a massive success thanks to two unique characters: Wallace and Gromit. The beloved cartoon characters starred in a recent VisitEngland tourism campaign aimed at making the UK a top summer destination.
Will the long tail of Hummingbird affect our keyword campaigns?
The hummingbird may be one of the smallest of birds, but Google’s Hummingbird just might be the biggest change in years to what we do; it’s certainly Google’s biggest update in a long time.