The SME guide to creating seasonal campaigns
Christmas is one of the most exciting peaks in any business calendar and, as with any other major event, planning starts early on.
It’s not just adland that needs to crack down on gender stereotyping – we all do
Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.
Delving deeper into data: How marketing attribution can empower SMEs
If there is one business function SMEs rely on to drive revenues, it’s marketing. But today’s marketers are facing mounting pressure to keep up with prospects and customers, as well as use data.
Does the ad tech industry need to refocus on viewability?
Viewability is still a divisive subject within the ad tech industry. Whilst its takes into account when an ad has appeared in front of a user, it doesn't determine whether that user engaged with it and whether that user is your target audience.
Looking to increase sales? Here’s three ways forming a partnership will help
Some of the most enduring businesses of our time have relied on a strategic partnership framework to maximise success, and with the Department for Business, Innovation & Skills suggesting SMEs account for 99.9 per cent of all private sector firms in Britain, bosses need to replicate such strategies to increase sales.
How the advertising industry is imitating the City
Ricky Cooper, VP of Digital Realty, explores how the marketing profession is beginning to imitate the City in terms of embracing data analytics in order to achieve real-time marketing.
Emoji campaign trend on the rise as marketers seek to attract Generation Z
For years, brands have been chasing the millennial market for their insatiable appetite for digital media. However, marketers are shifting their attention to include Generation Z – those who love to text and communicate through emojis.
Trust – The most important currency in politics and business
Since December last year, politicians have fought hard to prove they should be entrusted with driving the UK forward. The campaigning is over now, but one key theme became apparent along the campaign trail: trustworthiness.
Marketing teams need to realise the full potential of data to help create more engaging campaigns
It’s said that great marketers have guts. Steve Jobs, arguably one of the greatest marketers ever, famously ignored anything that had to do with market research because he didn't believe customers knew what they wanted until presented to them. However, big data and technology has clearly revolutionised marketing in the way it gives access to information to better support a company and serve customers.
How a radish can save your business
Radishes are weird things. They're red spicy blobs of white flesh that don’t really go with anything. And no one’s ever said “I could murder a radish”. Which is why radish growers need brilliant marketing to get shoppers to keep splurging.
The Hot 100 2014
This year's Real Business Hot 100 2014, which ranks the UK’s fastest-growing private companies, truly shows that size and industry don't really matter.
Launching: the First Women Summit 2015
After ten years of hosting the First Women Awards, Real Business is expanding the programme and on February 4 next year we will be hosting the inaugural First Women Summit.