Celebrities are now taking centre stage with apps

Many celebrities have led the way in early involvement with apps; Uber was financially backed by Ashton Kutcher, Edward Norton was the celeb behind Crowdrise, sharing platform Mobli gained interest from Leonardo Dicaprio and Lance Armstrong, and Draw Something partnered with Jennifer Lopez and Enrique Iglesias. However, chefs, actors and musicians alike are now teaming up with app developers to come up with their own personal branded apps.