Establishing and operating a business in any sector is a journey defined by hard work, humility and learning, as myself and the other co-founders of Christopher Ward have discovered. And it is often the things you didn’t expect or initially appreciate that end up becoming the most important to your brand.
Small sushi business Maki, a self-proclaimed challenger to chains Itsu and Wasabi, has made the latest step towards expanding the operation as sibling founders Daniel and Anthony Woodcock open a new shop just several months after the previous one.
With 5.2m SMEs in the UK making up 99 per cent of British business, there is a wealth of brands looking to challenge the market leaders and make their way to the top of their respective sectors. But what makes a successful challenger brand and how can your brand stand out from the crowd?