The Challenger Sale, Dixon and Adamson’s influential 2012 advice book, outlines a number of different salesperson personality profiles, and highlights a number of productive and counterproductive customer-facing behaviours. The book’s central argument, however, is that only one kind of salesperson consistently makes a difference: the titular “challenger”.
Even in the wake of the economic crises it is no exaggeration to say the financial services industry now faces its greatest period of uncertainty.
The fitness sector isn’t immune to change, but Real Business found the weapon used to challenge large gym chains is to keep things small and simple with a “boutique” approach.
The number of health and fitness SMEs operating in the UK has pumped up by 37 per cent, Barclays Business has found, effectively applying pressure on traditional gym chains.
With 5.2m SMEs in the UK making up 99 per cent of British business, there is a wealth of brands looking to challenge the market leaders and make their way to the top of their respective sectors. But what makes a successful challenger brand and how can your brand stand out from the crowd?
Co-founder of Crowdcube, Darren Westlake talks about launching Crowdcube, the world’s first investment crowdfunding platform, the challenges he and his co-founder faced and how they overcame them.
British businesses gunning for growth in the economic recovery are increasingly turning away from banks and towards asset-based finance providers to fund expansion.