The findings are in, as consumer reactions to this year’s Christmas adverts have been revealed but which came out on top?
The ten most engaging Christmas ads from the country's high street retailers have been revealed by emotion measurement platform Realeyes, which found that Brits have fallen out of love with disconnected John Lewis – despite the hype.
John Lewis has topped the list of 2014's “most compelling high street Christmas ads” with Monty the Penguin, as technology startup Realeyes tracks the reactions of British viewers with its emotional analytics platform.
UK retailer John Lewis has achieved weekly sales of £95.7m alongside the launch of the promotion, which debuted online on 6 November.
After John Lewis spent over £1m for a Christmas TV advert that has little to nothing to do with the company’s offering, what are retailers really trying to get out of the process