Creating a logo is one of the fun, creative parts of launching a new business – but what message are you sending out, and how do you create something that stands the test of time?
Coca-Cola will be launching its first alcoholic beverage in Japan. It will come in the form of “chu-hi,” a canned alcopop. According to Jorge Garduno, president of the company’s Japanese division, the move “makes sense” given the increasing demand for such drinks.
There’s no greater fan of Cherry Coke than business magnate Warren Buffet, so it doesn’t surprise that his face is now plastered across limited edition cans in China.
Entrepreneurs and CEOs are faced with making important decisions everyday. While some can be successful, other decisions may have grave repercussions and can lead to financial loss.