“What happens when Amazon believes they can price a flight to New York better than an airline?” British Airways CEO Alex Cruz explains.
For any European-based startup or small business, regardless of industry, the benefits of international expansion are obvious. It opens up new avenues of growth, diversifies revenue streams and provides access to new talent pools.
American Express’ tenth global survey on CFO perceptions took a look at business spending and investment plans companies put in place to make the most of the year ahead. A healthy dose of rivalry is on the cards, it seems, as finance executives look to increase their company’s competitive advantage.