Consumer Behaviour

COVID-19 advertisers
Consumer smiles down by 32% in COVID-19 era: What’s the new normal for brand advertisers?
9 Min Read
By Praseeda Nair
Read more
Gen Z women are challenging marketing stereotypes.
RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation
4 Min Read
By Praseeda Nair
Read more
Shoppers are set to spend £395m on Easter eggs this year
2 Min Read
By Fred Heritage
Read more
Web traffic surges – the 21st century’s tea break test
5 Min Read
By Staff writer
Read more
Seizing the opportunity: How FMCG companies can ensure food safety
5 Min Read
By Staff writer
Read more
Location is everything, but does the London label actually have a brand impact?
5 Min Read
By Mike France
Read more
Never underestimate the power of packaging
6 Min Read
By Letitia Booty
Read more
How to stay ahead of ever-changing consumer behaviour
4 Min Read
By Martin Hamilton
Read more
Marketing firm MediaCom to track consumer emotions with UK tech startup Realeyes
3 Min Read
By Zen Terrelonge
Read more
Keep listening to the customer and their evolving tastes
4 Min Read
By David Craik
Read more
Summer holidays cause sales in British shopping centres to heat up
2 Min Read
By Zen Terrelonge
Read more
Two-thirds of Brits lie about their personal information, causing havoc for businesses
3 Min Read
By Rebecca Smith
Read more