How do you engage with consumers that reportedly smiling less and are a lot more distracted? Here’s a look at what the new normal is for brand advertisers today.
Female Gen Z shoppers are defying gender stereotypes more than any other generation of consumers, as revealed by a spike in purchases like power tools, motorcycles, and other ‘male’ goods. What does this mean for the future of marketing and retail?
Britain?s sweet-toothed consumers are expected to spend ?395m on Easter eggs and other confectionary in 2018, a 5.3 per cent increase from last year, recent data has found.
Technology failures caused by web traffic surges can be expensive, yet they still occur with predictable regularity. Here, Hyve director Jake Madders examines the risks of failing to predict and cope with such spikes.
January?s headlines were dominated by a food hygiene scandal at one of the UK?s most prominent meat suppliers. The revelations have driven food safety to the top of the agenda for European FMCG companies.
When we think about premium brands, it can be all too easy to be drawn in by the flashing lights of the city. London, Paris and Milan are hotbeds of the high-end, and buzzwords of bespoke after all.
At the Packaging Innovations show in London’s Olympia, I headed along to hear the seven essential elements packaging departments must embrace to create value, from AVA Packaging’s Alison Vincent.
No matter the industry your business is in, taking note of consumer behaviour and pre-empting demand is invaluable in ensuring your business remains current and successful.
UK tech startup Realeyes has secured a global partnership with marketing giant MediaCom in a deal that will use its “emotion measurement technology” to understand how consumers feel about campaigns based on facial reactions.
Customers are buying an increasing number of retro products, so don't be blinded by your digital strategies.
While the weather may have cooled, sales in the UK's shopping centres have started to heat up with the arrival of the summer holidays.
New research has found that two-thirds of British people lie when asked for personal information – a big concern for companies throughout the UK.