Pippa Murray quite literally puts the Pip in Pip & Nut, a healthy food brand that has achieved international growth after launching just three years ago, despite the fact she had no prior FMCG experience.
As a new standalone category in this year’s Amazon Growing Business Awards, we take a look at what Consumer Business of the Year will be aiming to uncover – assessing why the consumer space has become so attractive for entrepreneurs, investors and management teams across the board.
As one of the Christmas period’s most popular gifts, gag or serious, the selfie stick has proved to be something either loved or hated – but incredibly lucrative.
Having been part of the advisory team at PwC that conducted a review of Graze ahead of an investment from Carlyle, Andy Gibbs decided it was the very business he wanted to work for.
To sell your products you need brilliant copywriting. It needs to grab the reader, hold them, and convince them.
Are zombie and cannibal products eating into your profits?
Consumers now have access to a plethora of trusted information everyday via the Internet, which can be accessed anywhere, anytime. No longer does one have to sit at their computer desk to access the web and this puts consumers at a much higher power when it comes to them evaluating brands and making their purchase decisions.