Building trust with branded communities?amidst the social media backlash

Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period for social media is well and truly over.? Both businesses and consumers alike are starting to question what?s really at the core of their relationship with channels like Facebook, Twitter, Instagram, and Snapchat.

Tech giants dominate the market but proposed regulations could give smaller firms a chance

Apple, Amazon and Google, these ubiquitous mega-brands dominate the tech market and limit consumer choice. But a new review led by a panel of economists and tech experts is suggesting a series of reforms that, if implemented by the UK government, will make space for smaller firms to rise up, innovate the sector, and empower consumers in the process.