Generation Z’s lifestyle habits could open up new niche markets for businesses.
Post pandemic customers want to hear about your purpose, not your products. Is your business ready?
Tom Sowler, the founding partner of London based paid search SME, RT Search, gives Real Business a quick introduction to the world of PPC.
Retail isn’t exempt from the coronavirus panic. However, businesses can make good sales if they respond to changing purchasing patterns.
‘Buy now, pay later’ is a new way for consumers to spread out their purchasing costs. Is it exploitative or the lifeline the retail sector needs?
No business is built without hard work and determination, but what about consumer trust?
You’re chugging happily along, building your business, and then it happens. Someone publishes a derisive article or a scathing review, makes an insulting comment or a damaging statement about your business for the world to see…and worse, for your customers and target market to see.
The exponential growth of cost comparison sites has completely transformed the insurance sector over the past decade, making it easy for consumers to switch to the provider offering the best product at the lowest cost.
Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period for social media is well and truly over. Both businesses and consumers alike are starting to question what’s really at the core of their relationship with channels like Facebook, Twitter, Instagram, and Snapchat.
Apple, Amazon and Google, these ubiquitous mega-brands dominate the tech market and limit consumer choice. But a new review led by a panel of economists and tech experts is suggesting a series of reforms that, if implemented by the UK government, will make space for smaller firms to rise up, innovate the sector, and empower consumers in the process.
We all know how e-commerce platforms like Amazon have changed the way consumers purchase goods and part with their hard-earned cash. But this is not a one-sided process, it also means that SMEs must follow the big pioneers and ramp up the way they service customers regardless of their sector.
‘The classics never die’, never has a statement been proven so true as in this case of artisan spirit producers in the UK, who are facing an Asian market that’s hungry for their legacy-filled goods. No Brexit deal? No problem!