The benefits of content marketing and how to get started
Caspian Media content expert Olly Goodall explains the benefits of having a strategy in place.
Content marketing: Increase your sales, reduce costs, build trust
Chances are you?ve heard of content marketing before. The term has been bandied around for a while now. Apparently, it?s more effective than other forms of marketing for growing your business and building customer relationships. But is that really true?
The death of telesales and reviving the art of letter writing
There?s no right or wrong, but telesales is not working for Mungo Park and his business. He explains why pounding the phones is not the best use of time.
Seven free tools for high-quality content marketing
As one of the busiest agencies in Bristol, we produce thousands of articles annually. Here’s our take on producing high-quality content marketing.
How to make content marketing work for a global audience
Taking your company’s content marketing efforts to new heights comes with a few challenges ? some of which have been revealed by author Rebecca Lieb.
It’s time you get a content marketing strategy in place
We need to start thinking of content marketing as more than just a buzzword ? and Skilled.co came up with 55 reasons why.
David vs Goliath: How online independents can compete with retail giants
Every day, small and mid-sized independent e-retailers get up and get ready to do battle. SMEs know the opportunity is there to survive, even thrive, but it entails being able to compete with retail giants.
Lights, camera, action: Your business needs online episodic video content
Video is a must-have for marketing content as it?s easy to engage with, retains visitors and benefits your site?s SEO. However, one video on the homepage does not make a video content plan.
How should you decide the best marketing mix for your business?
You can have the best product or service in the world, but if no-one knows about it then how will you make any sales, or even test if it is something that people are willing to pay for?
Content errors can cause irreparable damage ? Here?s how to avoid them
We live in a world where a single typo will find you criticised on Twitter or with empty pockets. As such, here are a few tips to help you spot errors that could land your business in trouble.
Lessons from billion dollar platform Netflix on building your own content gold mine
From binge-watching classic TV shows to sitting on the edge of our seats for the latest episode of Orange is the New Black, Netflix has us hooked. The platform is consistently at the top of its game when it comes to producing engaging content.