Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.
When it comes to creating a digital content strategy, there are three types, or stages, to choose from; thought leader, content owner and storyteller.
Five years ago, Conor McGregor, the Irish UFC champion, was fighting matches that only drew a few hundred people. Now, he flies all over the world to promote matches that draw thousands.
With the battle for talent as fierce as ever, small business bosses need to convince potential candidates their business ranks among the top SMEs to work.
Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.
An updated Google algorithm, dubbed Freddie Krueger in response to its nightmarish nature, has continued the search engine’s conquest to penalise revenue before experience.
Real Business finds out what value business owners place on social networking site LinkedIn, and asks a few users what improvements they’d like made.
Business video is used for so many things in a modern workplace that it can be disastrous if your company doesn’t have the video capability to support streaming.
Mark Zuckerberg declared in a manifesto announcement that Facebook is training AI to spot harmful content in order to take it down from the site. Putting aside its Orwellian tone, for many it raises the important question: Can AI ever be trained to act as a moral compass?
Google’s research into the Zero Moment of Truth revealed many important lessons, but none more important than business owners needing to be aware and prepared for whether they are focused on B2B or B2C.
Video is a must-have for marketing content as it’s easy to engage with, retains visitors and benefits your site’s SEO. However, one video on the homepage does not make a video content plan.
When it comes to content marketing, this entrepreneur has got the strategy sewn up, and his “reverse-engineered” approach rapidly made him a millionaire.