It’s Valentine’s Day, and in the spirit of love and care, it’s time to think about whether your business is giving enough money to charity. The benefits are numerous and include more motivated staff, positive corporate reputation, tax benefits and a great (and ‘free’) marketing campaign that can spread stellar messages about your brand.
Corporate social responsibility (CSR) is more than just a pedestal for businesses to stand upon when wanting to express the kind of values that consumers have come to expect.
Serial entrepreneur Maurice Ostro advocates the concept of purpose-led business and explains why today’s business leaders must embrace its promise.
The Supper Club recently created a report, entitled Talent Tactics, highlighting the need for bosses to attract and retain millennials. While it delves into career progression and a need for better employee-employer relationships, we were intrigued by its look at corporate social responsibility and brand purpose.
A myriad of companies suffered crises last year that threatened, if not destroyed their reputations, which shows the importance of acting on poor corporate governance.
The Christmas rush of finalising budgets and planning office parties is firmly out of the way. It’s a time of year when many bosses start putting their corporate social responsibility plans together. But where do you begin?
Corporate social responsibility is often seen as the answer to many ills by organisations, while being nothing more than lip service for the rest of us. It doesn’t solve everything. But it gains more meaning when it’s an extension of brand purpose.
If you think typical corporate charity sector giving consists of painting community halls and transforming gardens, then think again.
Are your corporate values in order? If not, your business runs the risk of losing valuable customers, according to a study.
When it comes to social impact, recent news about gig economy brands ignoring workers’ rights, or startups going bust after squandering investor cash, raises fresh questions about the values underpinning our digital society.
Ever since it entered the corporate lexicon a few years ago, “sustainability,” is something that almost every large company has aspired to. But shortly after this appearance another phrase developed along side it.
If ever there were a case of excellent corporate social responsibility, it's former Manchester United stars Gary Neville and Ryan Giggs agreeing to let squatters found in their yet-to-open hotel to stay put during the cold winter months.