With sites like Facebook awash with clickbait and fake news, it’s become increasingly hard for businesses to trust traditional social platforms. Here are nine key trends to be aware of in 2019.
Real Business sat down with Chris Sharpe, CEO and co-founder at new socially conscious insurance app Kinsu, to discuss ethical standards amongst tech startups and helping customers by getting rid of bullsh*t insurance jargon.
Rafael Cortes, head of marketing at Foehn, explains how intelligent integration of cloud phone systems can deliver important business advantages.
It is clear that a host of the most successful businesses are increasingly adept at bringing the customer into the company as an active participant at the development stage.
For many new companies, the biggest decision they have to make is how they price and sell their products. While the traditional approach would be to put a price on something at the start, many organisations are now opting to provide their product as a service for a monthly fee.
Five steps to tackling data in order to ignite conversations with consumers.
In order to help your potential customer make a decision you need to approach the process through their eyes. It’s essential to think about their needs – not yours.
If you are involved in selling online then it is recommended that your e-commerce web pages are as concise as possible.
Matthew Taylor, chief executive of the Royal Society for the Arts, Manufactures and Commerce (RSA), says the rise of the no-frills, low-margin online business model is pushing businesses into finding new ways of making money.