While many fear AI will result in numerous job losses, WebsitesThatSell is convinced it will enable companies to become more innovative and creative – particularly when it comes to marketing.
Another month and another set of retailers falling prey to the fast-changing world of business. With Toys R Us throwing the toys out of the pram and Maplin losing its spark, the debacle goes on.
Mike Richardson, managing director EMEA at Maximizer CRM, outlines some key dos and don’ts to help bosses navigate their way to successful data management.
It’s time for companies to stop making assumptions about customers behaviour and interests, and start making use of location insights.
In the second of a four part series, global recruiter Michael Page and sales training business SalesGym 360 have joined forces to discuss how understanding client buying motivations can help you sell on value.
Online travel business Expedia has opened a Usability Lab in London to tackle customer frustration and get a thorough grasp of consumer behaviour across its numerous apps and websites.
Our lives are governed by an intrinsic, almost mystical-like force that influences and informs most of our decisions. Don’t believe me? Take a look in the mirror. This “invisible influence” inspired what clothes you wore today, what car you drove to work, and even where you ate for lunch. It’s called social influence. And it’s an omnipresent force in your next customer’s shopping decision.
"There is no perfect product, only perfect products." This little nugget of advice comes from the 70s – and makes far more sense after you hear the tale of Howard Moskowitz.
Shopping statistics accurately give you the figures for who bought your products, but have you spent much time thinking about the near misses?
We’ve come to that time in the New Year when bosses and investors look back on the data accumulated by shops throughout the Christmas season. Next was the first to release such data and it wasn’t great news – either for the retailer or for other high street stores.
A $500,000 angel funding round has been closed by Recriptful, an ecommerce-geared technology business that helps users send better email receipts to customers.
Today’s social, multi-device consumers demand shopping experiences that are relevant and seamless, but most businesses are still failing to successfully deliver on these expectations. Abandoned shopping carts are a particular pain point for businesses looking to entice consumers who nowadays have diminishing levels of loyalty and attention.