The findings are in, as consumer reactions to this year’s Christmas adverts have been revealed – but which came out on top?
When outcomes-based principles are applied to how companies care for their customers, it builds trust, and 83 per cent of customers say that loyalty is driven by trust.
Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.
Customer behaviour has changed markedly over recent years and contact centres have responded with technology that matches the way customers want to interact with businesses.
As research finds consumers welcome communications that play on their sense of curiosity, how can brands create campaigns that evoke a sense of exclusivity or confidentiality purely as an engagement tool?
In a convenience-driven society, the chatbot is absolutely essential for keeping customers engaged and satisfied with your brand.
Success for the top brands on Instagram comes to those who present creative and authentic imagery and text content, a practice that SMEs can adopt.
It’s often been said that customer engagement has never been more important, and it’s true. In today’s crowded marketplace where the customer is king and the amount of choice is limitless, standing out from the crowd is crucial.
In a competitive marketplace, knowing what your target audience want and promoting your products in the right way at the right time has never been as important – so we rounded-up a list of large firms that felt the consequence for failing to listen to customers.
Have you ever thought about the medium of video when it comes to your business? Well, if you haven't, there’s no better time than the present. Whether it's business-to-business (B2B) or business-to-consumer (B2C), there are many ways that you can use video to your advantage – here are a few.
Twitter celebrated its tenth anniversary on 21 March – however, the milestone has prompted many to question the social network’s relevancy today and, most importantly, its future.
Any bank serious about customer experience will have to take a hard look at the growing gamification trend, as when well considered and executed, it speaks to the base nature of just about anyone who likes a challenge and contest.