Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period for social media is well and truly over. Both businesses and consumers alike are starting to question what’s really at the core of their relationship with channels like Facebook, Twitter, Instagram, and Snapchat.
According to David-Benjamin Brakha, service businesses are struggling to sell as successfully online as product providers. Here he provides practical steps to help such companies sell more and better engage with customers.
The findings are in, as consumer reactions to this year’s Christmas adverts have been revealed – but which came out on top?
When outcomes-based principles are applied to how companies care for their customers, it builds trust, and 83 per cent of customers say that loyalty is driven by trust.
Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.
Customer behaviour has changed markedly over recent years and contact centres have responded with technology that matches the way customers want to interact with businesses.
As research finds consumers welcome communications that play on their sense of curiosity, how can brands create campaigns that evoke a sense of exclusivity or confidentiality purely as an engagement tool?
In a convenience-driven society, the chatbot is absolutely essential for keeping customers engaged and satisfied with your brand.
Success for the top brands on Instagram comes to those who present creative and authentic imagery and text content, a practice that SMEs can adopt.
It’s often been said that customer engagement has never been more important, and it’s true. In today’s crowded marketplace where the customer is king and the amount of choice is limitless, standing out from the crowd is crucial.
In a competitive marketplace, knowing what your target audience want and promoting your products in the right way at the right time has never been as important – so we rounded-up a list of large firms that felt the consequence for failing to listen to customers.
Have you ever thought about the medium of video when it comes to your business? Well, if you haven't, there’s no better time than the present. Whether it's business-to-business (B2B) or business-to-consumer (B2C), there are many ways that you can use video to your advantage – here are a few.