David vs. Goliath: How SMEs can create a competitive edge with customer experience

Large businesses in the UK make up just 0.1% of the overall business landscape but equate to 48% of turnover – illustrating their market dominance and the challenge at hand for smaller businesses to face. So, in a world of Amazon, Sainsbury’s and John Lewis, is there room for SMEs anymore? The answer is yes, and SMEs can use their more personable qualites to drive sales through a quality customer care experience.

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