With an increase in clientele visiting sites on Black Friday, it makes sense for retailers to use this opportunity to build brand loyalty and keep new shoppers coming back again, says Duologi’s Bruce Rayner.
We regularly hear that people aren’t loyal to businesses anymore. Not to airlines, bank accounts and least of all to supermarkets. The facts, however, point to a very different story.
The way businesses interact with customers has drastically changed in the last decade, due to the rise of mobile and other technologies.
Deciding how your company describes and advertises itself is imperative to gaining new customers – and there are key words that you should take on board to get the job done.
June 2016 saw the CMA call for Brits to change banks following concerns that the big four dominated the market – and that customers were loyal despite bad history. But this unusual concept isn’t the preserve of finance. We don’t like switching broadband providers either.
The modern UK consumer is inundated with messages from competing brands daily. In this busy environment, it is becoming ever more important for companies to gain a significant share of voice and break through to increasingly savvy consumers who are demanding that brands work harder for their attention.
The success of online dating holds important lessons for retailers looking to secure customer loyalty, explains graph database expert Emil Eifrem.
Businesses need to work hard at customer acquisition and retention schemes if each can be expected to stay ahead of the competition.
As an independent business owner it is sometimes hard to stay on top of everything. Large retail and hospitality chains were traditionally much better at tracking the numbers. But today this is no longer the case.
Want to deliver a really positive customer experience? A little can go a long way according to recent American Express® research.
Before you work to develop customer retention strategies and campaigns, you must evaluate the existing morale within the company, writes Richard Close.
British businesses stand to benefit hugely from loyalty schemes as the programmes can increase basket value by over 120 per cent, while spiking store visits by 185 per cent.