British SME bosses all face the same headwinds. In many ways it can be argued they are turning into a full-blown storm. The natural reaction for some may be stress and trying in vain to not pull their hair out in frustration.
The Reporting on Payment Practices and Performance Regulations programme has come into force. This is a crucial step to help tackle the late payments issue that has been a consistent drain on smaller firms and suppliers.
For the last 20 years, brands have followed consumers around the internet, surfacing spammy retargeting ads for products they already have. This kind of “personalisation” has been driven by a use of browser cookies and mobile IDs – and needs to end. Instead, all hail permission-based marketing.
Delivering the right message, at the right time, using the right method, has never been more important, and businesses are utilising customer relationship management (CRM) as a result.
Every business needs a purpose. A guiding thought behind all decisions; something that drives the brand and empowers its people to be brilliant. An objective that is woven so tightly into the seams of every company that it helps to shape the behaviour of the business and every person within it.
Running a huge event is great – they're generally full of bodies and can secure a lot of coverage. However, this shouldn't consume your company's strategy, which is why you need to take your business on the road in a small, local and targeted fashion.
We are a nation constantly striving to redesign ourselves time and time again. However, in business terms, this ceaseless unrest can be a hindrance rather than a help.
Engaged customers are usually better advocates of the brand and are more loyal and more profitable, according to Gartner.
Make your brand a resource, an area people think of first when thinking about a particular topic. Then draw people in around an idea.
Growth is typically the top priority for CEOs and business partners running a startup. Scaling a business means facing challenges no matter what, and it impacts every department in your company.
