Heikki Väänänen offers businesses data insights to help them make their customers happier. We talk to Väänänen about his journey from a €20,000 bank account balance to world domination. Bandersnatch, eat your heart out!
Pippa Murray quite literally puts the Pip in Pip & Nut, a healthy food brand that has achieved international growth after launching just three years ago, despite the fact she had no prior FMCG experience.
The online shopping revolution has fundamentally changed our expectations of what a good high street retail experience should be and nowadays we rightfully expect tailored, personalised service and bespoke shopping experiences.
Uber is proof that not only can the cashless economy aid a business, it shows how popular this invisible payment concept can be, and that adapting to your customers’ needs ultimately prevails.
When it comes to innovation in FMCG, it’s easy to get trapped in the belief that it’s the big brands who are running the show.
It’s one of the great business truisms that although we all want to buy things, we don’t necessarily want to be sold to. We want choice, clear information about those choices, and then we want to make our own decisions.
Plans by Amazon founder Jeff Bezos to make deliveries to the moon in 2020 set a new benchmark for soaring ambition in ecommerce success.
Getting the business-customer relationship right from the offset is difficult. You don’t know much about the person or the way they like to interact but you’ll go above and beyond to make it a success and win that customer loyalty.
The Insurance Act 2015, billed as "the biggest change in insurance laws in 100 years", has come into force. It demands insurers to be more transparent and fair for customers in order to avoid the risk of misunderstanding caused by terminology and disjointed communication.
As the saying goes, the customer is always right. But what if your customer doesn’t know what they really want because you haven’t exhausted all of your options? Maybe it’s time to dish up some swordfish.
It’s fair to say that brand loyalty is the holy grail that businesses strive for, with the hope they will be able to woo customers and live happily ever after. However, it’s not as simple as that – it turns out there are four types of brand loyalty, which means there is no room for complacency.
It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.