Once, the best endorsement a business could receive was a word of mouth recommendation from a customer. – Has this changed?
Thought digital customer service tools were only for big companies? Think again! Using tools such as Live Chat will upscale your customer service efforts and convert to improved sales.
Increasing competition has been putting pressure on marketers to deliver better results and create competitive advantages. This can be a tall order, especially for marketers working for ventures without dedicated IT support or business intelligence teams.
This social media guru says that businesses need to see social media as an educational tool, and not as a platform for cold hard sales.
In the new age of retail, technology is everything, explains Anil Gandharve, vice president and global head of retail, CPG and manufacturing at IT consultancy Mindtree.
Having taken up the leadership mantle at Ormsby Street for a few months, Robert Drury shares his four key business learnings from startup land.
A corporate and startup partnership can have huge benefits for both sides, as Real Business found out when it sat down with FTSE 100 firm Sage and fintech company GoCardless.
It may be counter-intuitive but entrepreneur Richard Blanford finds that the summer holidays are a good time to sell – but you have to know products.
Growing businesses are always getting to grips with new technology, but now Amazon Alexa is now providing a way for enterprising companies to access AI.
Every organisation talks about the importance of customer focus, but how do you put this into practice? Richard Blanford and his team at Fordway are seeing results from a series of changes across the organisation.
New customer acquisition events and clients successes are great, but Nigel Shanahan is aware that he must take heed of valuable business learning points.
Martin Campbell’s Ormsby Street might only be a few years old, but it’s based on years of experience – which he’ll be sharing as part of Founders Diaries.