Increasing competition has been putting pressure on marketers to deliver better results and create competitive advantages. This can be a tall order, especially for marketers working for ventures without dedicated IT support or business intelligence teams.
Domo’s Ian Tickle discusses the company’s data on what CEOs really think about digital transformation.
Nowadays, not a day goes by without news of another cyber hack in the news. But according to Sungard’s Mike Smith, human beings unfortunately learn to get used to things.
Andrew Harding, chief executive of the CIMA, takes a look at how companies can protect data on a budget.
Why are so many marketers failing to take advantage of industry innovations such as using smart attribution models?
Impersonation fraud is an increasingly effective form of digital crime and SMEs can prevent it for free.
New research reveals that male dominated SMEs are more likely to run into the red, but do these findings reveal more about gender relations rather than risk appetite and insolvency in general?
As global cyber attacks become more sophisticated, what can organisations do to protect consumer data and reinforce trust”
These days, consumers arrive from an array of digital channels, but, more often than not, there is a moment when human interaction is necessary especially when something goes wrong.
Proving ROI in IT security has traditionally been a struggle. However, businesses are now starting to treat IT security as an investment, rather than simply a cost-centre.
ASG Technologies’ Jesse Canada explores the reputational damage that a data leak can cause and the ways bosses can protect their brands.
Your brand is your organisation’s most valuable asset. It needs continual investment for it to grow and thrive. However, securing that investment is not easy.