What businesses can learn from the way sports franchises use big data to improve performance

Data analytics has become instrumental in enhancing both the performance and spectacle of sport. Arguably, it has an advantage over business as its parameters and data sets are pre-determined, and finite. Yet businesses could do worse than to learn from sports’ use of data and do what all successful sports franchises understand – turn consumers into passionate fans of the brand.

Big Data: The challenge

A topic receiving a lot of coverage in the media over the past year has been Big Data and all things data related, and yet we have not really seen the high levels of adoption that was expected. Gartner stated that 42 per cent of businesses will have invested in big data technology within the next year, but there does seem to be a delay in the uptake. Why is this?