Compliance is often seen as a nuisance, a “have to do” that’s part of the price of admission for companies working at global scale. However, it can differentiate your business and attract more customers.
Imagine zooming all the way to Mars, only to realise you’ve left your spacesuit at home. It sounds absurd but it is happening with SMEs in the tech sector. After coming a long way, some are unable to take the next step. It’s all because something vital is missing – and it’s time to cross new frontiers.
Exploring how increasing customer expectations are driving data and analytics to the forefront of the business conversation and offering a competitive edge.
Every week I find myself reading about overnight success stories – businesses that seemingly come out of nowhere and succeeded beyond the founders’ wildest dreams. Such companies include Deliveroo, Airbnb and Snapchat, and are radically disrupting industries, turning from startup to mid-size enterprise in the process.
Ricky Cooper, VP of Digital Realty, explores how the marketing profession is beginning to imitate the City in terms of embracing data analytics in order to achieve real-time marketing.
In an effort to make dealing with suppliers in China less risky, ecommerce platform Alibaba has created a new service to “create trust in trade” and boost growing company’s ability to engage with new suppliers.
Data analytics has become instrumental in enhancing both the performance and spectacle of sport. Arguably, it has an advantage over business as its parameters and data sets are pre-determined, and finite. Yet businesses could do worse than to learn from sports’ use of data and do what all successful sports franchises understand – turn consumers into passionate fans of the brand.
We’ve all heard about how valuable our data is, but as a small or medium sized business, you may have dismissed it as the realm of big corporates. It sounds expensive doesn’t it? Perhaps you feel you don’t have the time, skills, or size to bother with it? Well, think again.
In an age when shoppers are more demanding than ever, retailers committed to increasing their brand loyalty are switching onto technology to track and analyse consumer in-store behaviours.
The UK’s digital advertising market is currently worth over £4bn, which equates to 25 per cent of the total UK advertising spend.
A topic receiving a lot of coverage in the media over the past year has been Big Data and all things data related, and yet we have not really seen the high levels of adoption that was expected. Gartner stated that 42 per cent of businesses will have invested in big data technology within the next year, but there does seem to be a delay in the uptake. Why is this?