Starting a business means servicing needs that aren’t being met, so Real Business found out why one entrepreneur quit his job to enter such a crowded market – online dating.
In keeping with our goal of being different, this month we were delighted to be awarded the esteemed D&AD Wood Pencil award for our 2016 company rebrand, which sought – amongst other things – to reflect the way our business and identity differ from those of our industry competitors.
Establishing and operating a business in any sector is a journey defined by hard work, humility and learning, as myself and the other co-founders of Christopher Ward have discovered. And it is often the things you didn’t expect or initially appreciate that end up becoming the most important to your brand.
While all change in your business environment begins with yourself, it’s important to know what you’re changing in response to, and how your business fits into the bigger picture.
Choosing to start a business of your own is not a decision that is made overnight, especially if you have experienced considerable success within an already established company.
Andy Willcox, chief marketing officer at Entrepreneurs Circle, explains how bosses can communicate their unique value proposition.
Dropping your child off at nursery before you go to work can be a surprisingly traumatic experience for parents and children. For many mothers and fathers concerns about how their kids are being treated can be distracting, and it was this concern that one nursery tried to address.
In today’s turbulent global economy business confidence is coming and going in waves, with organisations asking themselves what they should do to ensure success and growth in 2015. The good news is that it is not rocket science, but the bad news is that many organisations have their work cut out to get there.