Real Business meets serial entrepreneur and self-made man Jonny “Fizz” Welch to talk about his unique marketing agency, life pre- and post-Covid and how he and his team are helping businesses grow through friendship, kindness and creative passion.
Real Business curates a selection of the best affiliate marketing books every SME should read – and why.
Whether you’re a digital marketer or not, reading these books will help you run your business.
“The road to three per cent,” a CBI report, has claimed Brexit could diminish access to funding and collaboration, “damaging our influence overseas”. With its warning in mind, more companies have started recruiting for innovation.
Everywhere we look, we are being told we need a new website campaign, digital marketing, to be at the top of Google. If you don’t, your world will crumble.
The customer has never been more empowered than they are today. With so much choice and so many means of sharing good or bad experiences, businesses have to be able to handle digital marketing and capable of creating, coordinating and refining a range of experiences in the moment, across multiple touchpoints.
When it comes to social media mistakes, SMEs tend to repeatedly make the same blunders, so you might want to rethink your social media policy.
Startups face a number of growing pains while finding their footing – from marketing, to working with investors, to the other various things they may overlook when first setting up their businesses. And it’s that marketing function that’s key for achieving scale.
For any organisation looking to set up a new online business or expand an existing one, there are a host of challenges to overcome – failure to tackle these factors can result in companies looking unprofessional and falling foul of consumer protection law.
The UK’s digital advertising spend has surged at its fastest rate in seven years, with companies increasingly eager to reach consumers via the web now that 8.3 connected devices can be found in the average UK home.
Digital marketing firm Tradedoubler, a company boasting clients including Tesco, Groupon and Microsoft, has launched TD Ventures – a business accelerator with €5m of investment available to companies across the UK, France and Germany.
It can be difficult to keep track of the continuous developments of online marketing. This jargon buster tells you what you need to know and, importantly, whether you need it to grow your business.