Why I’m taking my business to the American market
Having founded Rant & Rave in 2000, Nigel Shanahan explains why now is the right time to to venture over the pond and embrace the American market.
CEO labels Google a zealous pirate and dubs LinkedIn “spam city”
In a speech at the Lowy Institute Media awards in Sydney, News Corp CEO Robert Thomson accused “distributionists” like Google and Facebook of setting up a broken system.
Sales drop in China sees Unilever pair up with Alibaba to reel consumers back in
Alibaba has formed a strategic partnership with Unilever in a move the latter hopes will extend its reach in China and further develop the firm's Tmall offering.
What the royal baby saga teaches about PR and marketing
At last, we’re digesting the news that the new royal baby – a princess – has arrived.For journalists the world over, it’s been the story to track over the last few weeks, and every editor has been holding out for those first all important photos. This regal chapter can teach you about your own approach to PR and marketing.
How should you decide which distribution channel to choose?
As an entrepreneur you’re sure to find that a whole lot of your time is spent on developing and refining your product. However, keeping an eye on how you’re going to get that product out to your customers or clients is an essential part of any commercial process.