As a business owner, you’ll likely understand the importance of promoting a happy and healthy workforce; not only does a positive working environment aid in keeping morale and productivity high, but many business owners would prefer their staff to be fit and healthy.
Walk down any street in Britain or glance at office workers hanging around the entrance to their building and you’ll see people ‘vaping’. The market for electronic cigarettes is growing rapidly with use of e-cigarettes, which was up by 75per cent last year to reach £459m, according Euromonitor.
Two sisters working in immigration law, Sadia Tanvir-Navaab and Almas Tanvir-Khan, quit their legal careers for a move into entrepreneurship to open the Avant Garde vaping bar in London's West End, noting Wonder Woman as an inspiration.
It's vital for SMEs to take advantage of market trends by diversifying their product base.