Instagram Checkout: A blessing or a curse for SMEs?

Instagram recently announced its new checkout feature: ?buy from brands without leaving Instagram” the announcement declared! This is great news, right” With customers no longer having to go through the awkward process of leaving the app, brands are sure to see a higher purchase conversion rate, but will SMEs feel the benefit of this new sales based innovation?

What SMEs can learn from Tesla’s ongoing decline

Thought the issues plaguing Elon Musk and his electric car behemoth Tesla had no bearing on your humble SME” Well, think again. Musk is making a series of changes in order to respond positively to the consumer market and the huge change in culture that’s underpinning it. All businesses, great and small should follow his lead and do the same if they want to survive.

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