How to create a company with a conscience
Want to do ‘good business’? Then you must implement a strong culture as well as progressive policies.
Customer experience in the age of the goldfish attention span
We’re constantly being told that customer attention spans are getting shorter, thanks to technology. But is this a myth?
Becoming more like Greggs and Moët: Why authenticity is winning on social media in 2019
Social media ad spend is set to increase by 40% (+£1.3bn) by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online?
25% of millennials expect a response within 10 minutes
Ray Nolan provides expert insight into how best to deal with the minefield of online customer service and how to manage perceptions.
Jeff Bezos hates PowerPoint, and you should too if you like a motivated workforce
Jeff Bezos famously banned PowerPoint from Amazon – and science says he was right to do it.
Keeping employees in fleet-based businesses engaged, whether big and small
Are your workers happy? For years, companies have mistakenly believed that peak performance and employees’ happiness are mutually exclusive.
Quit your Yammering: Why relevance trumps tech when it comes to internal communication
Many companies have looked to alternative solutions when it comes to internal communication to avoid adding to the volume of email traffic. But when you’re aiming to better connect with people, is it right to start with the tech?
Addressing the rising trend of presenteeism
Steve Thompson, managing director at Forward Role Recruitment, walks us through the concept of presenteeism – and delivers advice on how to prevent it from happening.
Making your business resilient and your workforce reassured and focused
The Health and Safety Executive (HSE) estimates that 500,000 workers a year suffer a new case of ill health which they believe is caused or made worse by their work, costing employers £2.8 billion annually.
Audience engagement: Why going viral isn’t enough
There is no clear definition of what viral really means. One YouTube personality said five million views of a video in a three to seven day period are needed; others may feel the bar is much lower than that.
The biggest brand marketing mistakes you can make
In today’s tough market, you need a solid brand marketing strategy and crisis management process in case anything goes wrong. To assist you, the experts at Romax have listed the biggest and most common mistakes.
Why do brands ask for customer feedback months down the line?
Rant & Rave chairman Nigel Shanahan made some big changes in 2017, driven by a desire to revolutionise customer feedback to improve brand engagement.