The Black Friday sales are almost upon us. Are you ready for hordes of frenzied people invading physical and online shops, pulling hair like rabid dogs, screaming and shouting the get their hands on a 50 per cent off toaster?
There have been many studies devoted to the aim of finding out how colours impact consumers, but researchers from the University of Oregon (UO) and University of Cincinnati (UC) took this trend further by unveiling what ethical implications colours could have for environmentally friendly brands.
Ben & Jerry's Join Our Core campaign, which it hopes will create more businesses with ethical values, has looked to the crowd for its latest round of winners. UK startups We Walk the Line and GravityLight came out on top.
It’s tempting to write that growing businesses should ‘wake up and smell the coffee’ when it comes to fully realising the link between ethical and sustainable policies and booming sales. Tempting because sourcing and supplying ethical brews to businesses around the UK has been the bedrock that will see an increase of turnover of 35 per cent this year to £900,000 by Cheltenham-based the Office Coffee Company.