Social media is here to stay for the foreseeable future. In fact, by 2019 it is estimated there will be around 2.77bn users worldwide. But before proceeding with your social media investment, planning is essential for ensuring that your efforts will be effective right from the start.
Facebook’s latest innovation called Messenger Broadcast would allow businesses to send out messages without being asked a question first – a GDPR nightmare?
A month after House of Cards producer Media Rights Capital had some of its sexual harassment policy leaked, Facebook publishes its own in its entirety.
In surveying a group of business leaders, it was found that 46 per cent do not see the use of Twitter any more – the main criticism being that there is a “lack of useful engagement” on the platform.
We take a look at how giants Netflix, Facebook and Apple, crowned the most talked about brands among those aged 18-34, engage and retain millennials.
Kenny Rogers once sang about the advice he gleaned from a poker player: “You’ve got to know when to hold ’em, know when to fold ’em and when to walk away.” Those words ring true of entrepreneurs making business gambles as well.
In taking stock of the business climate today, serial entrepreneur Jan Cavelle believes to really drive profit growth companies must better look after employees and their wellbeing.
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.
Ione Butler is a trained performer, but despite a passion for acting, giving leads her heart, which is why she’s developed Uplifting Content, a Facebook community and business that share her beliefs.
When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.
Shortly after Tesla founder Elon Musk questioned Mark Zuckerberg’s understanding of the dangers relating to artificial intelligence, Facebook pulled the plug on a chatbot experiment.
The business potential of social media continues to grow, as Mark Zuckerberg reveals there are now two billion Facebook users.