A business mishap or a PR stunt gone wrong – they happen even to the biggest companies. In terms of building a trusted brand, there’s a lot to be said by how a business chooses to handle a PR crisis.
It’s hard to remember an event as devastating to the reputation of social media as recent revelations around Facebook and Cambridge Analytica. But, social media shouldn’t be written off as evil just yet, writes Stream Time CEO Trevor Evans.
With the introduction of GDPR two months away (25 May), the news this week regarding Cambridge Analytica and the Facebook data breach involving data of approximately 50m Facebook users, should be a lesson to every business of the real risks under GDPR.
The movement calling out sexual harassment has led to an increase in male managers shirking responsibilities towards female colleagues.
Social media is here to stay for the foreseeable future. In fact, by 2019 it is estimated there will be around 2.77bn users worldwide. But before proceeding with your social media investment, planning is essential for ensuring that your efforts will be effective right from the start.
Facebook’s latest innovation called Messenger Broadcast would allow businesses to send out messages without being asked a question first – a GDPR nightmare?
A month after House of Cards producer Media Rights Capital had some of its sexual harassment policy leaked, Facebook publishes its own in its entirety.
In surveying a group of business leaders, it was found that 46 per cent do not see the use of Twitter any more – the main criticism being that there is a “lack of useful engagement” on the platform.
We take a look at how giants Netflix, Facebook and Apple, crowned the most talked about brands among those aged 18-34, engage and retain millennials.
Kenny Rogers once sang about the advice he gleaned from a poker player: “You’ve got to know when to hold ’em, know when to fold ’em and when to walk away.” Those words ring true of entrepreneurs making business gambles as well.
In taking stock of the business climate today, serial entrepreneur Jan Cavelle believes to really drive profit growth companies must better look after employees and their wellbeing.
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.