It's polling day and calling who the winner in the general election is still an uncertainty. But the build-up till now has created some good discussion points and insights worth weaving into your marketing plan.
Real Business will be bringing you all of the most important developments, comments and predictions as the leading political parties in Britain fight it out in one of the most anticipated and closely-fought campaigns in many years.
Back in the world of technology for our final "I'm voting as…" feature, Andrew Yates is firmly against redistribution of wealth and believes more tax cuts are needed to encourage further entrepreneurial endeavour.
Research compiled by venture capital firm Episode 1 Ventures on the eve of the 2015 UK general election has indicated which way entrepreneurs at the helm of young technology companies will be voting.
Over the last few months politicians have tried to woo the public into voting for them at the general election on May 7 through a variety of media opportunities. However, they weren't always in the news for the right reasons. Real Business canvassed the web for the most amusing moments up until now.
According to survey results released by Crunch Accounting, if any of the current political party leaders applied for a position in one of the UK's numerous small firms, no more than 22 per cent would hire them.
Ahead of the general election on 7 May, Virgin boss Richard Branson has topped a list of celebrity entrepreneurs most wanted for the post of the UK's next prime minister, having beaten the likes of Simon Cowell and David Beckham.
Marketing communications entrepreneur Marc Cave is after a government that has the "cojones" to get tough on global firms that dodge taxes, and is the latest to give his thoughts in our "I'm voting as…" feature series.
As the leader of a business based in Wales, Richard Selby would like to see more "joined-up thinking" between the Welsh and UK governments. He shares his other thoughts with us ahead of the general election later this week.
Just six days remain until the general election on 7 May. Ecommerce specialist Philip Rooke has explained exactly why he wants a government with global awareness and how developments will impact UK citizens – especially as tech and innovation are driving business opportunities worldwide.
STV News has predicted the Scottish National Party (SNP) will take every seat in Scotland at the general election, using a poll conducted by Ipsos-MORI.
Britain’s top entrepreneurs have made five “pleas” to the next government ahead of the general election on 7 May, and cutting corporation tax to fuel economic growth has come out as the top desire.