PGA golf player and coach on attracting multiple demographics
When your business reaches a stage where it make sense to appeal to multiple demographics, there are a few things to consider.
The Junkyard Golf journey from pop-up to 12,000 sq ft leases
In two short years Junkyard Golf has gone from a booze-induced experiment to a business forecasting revenues of £12m next year – quite a ride for a company which has its origins in reusing rubbish.
Learn from PGA European Tour – Don’t dress up poor performance dismissal of senior employees as retirement
The recent case of Kelly v PGA European Tour highlights the challenges companies face when attempting to encourage senior employees to change their approach or step down.
Why cultural training experts and big business had an extra interest in golf’s Ryder Cup
While sports fanatics were glued to the action during golf’s Ryder Cup, business experts were caught up in the debate over which team had the better team spirit and why.
Golfscape: Taking golf out of the late 1990s with inspiration from travel and technology
For years, the internet has offered instant access to information, products and the ability to buy and purchase in an instant – unless you were interested in playing a game of golf, however. As such, Golfscape was created to change the process for golfers around the globe, allowing them to book experiences on the green in seconds.