How provenance can benefit international presence

Today, Britain is lucky to enjoy an envious reputation abroad with the demand for its products continually rising. Food and drink is a main driver of this with British produce now being enjoyed in over 150 countries worldwide and 2,500 companies successfully selling home-grown food overseas. British brands should take advantage of heritage and capitalise on export opportunities.

Britain’s advantage in China lies in its heritage

We've all heard of “China's love affair with Britain” and their increasing appetite for luxury goods. “A very important factor that makes Britain standout,” suggests professor Qing Wang of Warwick Business School, “is that it incorporates tradition and innovation seamlessly”. This was made evident when a party of delegates were taken around London ahead of UKTI's GREAT Festival of Creativity.