Katherine Jones wanted a Prosecco reduced in sugar and calories, so she created one and launched ThinK Wine Group. This is the story behind the brand.
Thought the services of online influencers were beyond the budget of your humble SME? They’re not, in fact, they could grow your business to new heights, explains fresh-faced founder Ben Jeffries.
These young entrepreneurs warn us that businesses who fail to engage with influencers won’t survive in a future based on Gen Z audiences, and their thirst for reactive content.
Financial advisor Rik Snuiverink provides tips on how budding entrepreneurs can raise finance through online means.
More than 40 per cent of Brits would allow a brand to put their logo, along with the words “sponsored by”, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.