Instagram Checkout: A blessing or a curse for SMEs?

Instagram recently announced its new checkout feature: ?buy from brands without leaving Instagram” the announcement declared! This is great news, right” With customers no longer having to go through the awkward process of leaving the app, brands are sure to see a higher purchase conversion rate, but will SMEs feel the benefit of this new sales based innovation?

How to take over from a founding CEO

role models

Instagram founders Kevin Systrom and Mike Krieger are stepping down from the helm due to differences between their vision and that of Facebook. There will be no doubt that applications will be rolling in for their replacements, despite the big boots to fill.

Guarantee a return from your social media investment from the start

Social media is here to stay for the foreseeable future. In fact, by 2019 it is estimated there will be around 2.77bn users worldwide. But before proceeding with your social media investment, planning is essential for ensuring that your efforts will be effective right from the start.

The most beloved British brands on Instagram

Instagram has garnered over 700m users worldwide, making it the platform of choice for numerous brands. Some retailers, however, do a better job at engaging people, with the British elite having been highlighted by Iconosquare.