Content expert, Uday Tank reveals the ways Instagram can be harnessed for effective business marketing purposes.
Instagram recently announced its new checkout feature: “buy from brands without leaving Instagram” the announcement declared! This is great news, right? With customers no longer having to go through the awkward process of leaving the app, brands are sure to see a higher purchase conversion rate, but will SMEs feel the benefit of this new sales based innovation?
Instagram founders Kevin Systrom and Mike Krieger are stepping down from the helm due to differences between their vision and that of Facebook. There will be no doubt that applications will be rolling in for their replacements, despite the big boots to fill.
Businesses selling on Instagram are now able to tag products in their organic posts, as the platform introduces its new Shopping tool to the UK.
Social media is here to stay for the foreseeable future. In fact, by 2019 it is estimated there will be around 2.77bn users worldwide. But before proceeding with your social media investment, planning is essential for ensuring that your efforts will be effective right from the start.
Instagram has garnered over 700m users worldwide, making it the platform of choice for numerous brands. Some retailers, however, do a better job at engaging people, with the British elite having been highlighted by Iconosquare.
When Instagram launched in 2010, few people could have predicted the success that the photo sharing platform was going to have. Seven years later, the app has over 400m active users every day.
In surveying a group of business leaders, it was found that 46 per cent do not see the use of Twitter any more – the main criticism being that there is a “lack of useful engagement” on the platform.
Instagram is now a certified social media giant, with over 700m users worldwide, 400m of which are active daily. Here’s how SMEs can crack it.
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.
Social commerce has been given a new push in the UK, with shoppable video service Smartzer taking its tech to social media.
Ione Butler is a trained performer, but despite a passion for acting, giving leads her heart, which is why she’s developed Uplifting Content, a Facebook community and business that share her beliefs.