Ramadan is the ninth month of the Islamic Calendar where Muslims carry out a period of religious observance, including fasting, prayer and self-reflection.
As Ramadan comes to an end – a time of self-sacrifice, humility and remembering the less fortunate – figures from Worldpay predict practicing Muslims will end the fast by splashing out in British retailers.
At 1.6 billion, the global Muslim market now represents more than 20 per cent of the world???s population. It also represents the world’s largest untapped opportunity.