The film Spotlight, set in 2001, tells the true story of a team of investigative journalists who spent months at a time researching exposés for the Boston Globe. Thanks to new technologies, today's investigators are able to start following leads with just a few keystrokes.
After a cringeworthy interview revealed that Tinder CEO Sean Rad was upset about an article written by Vanity Fair writer Nancy Sales, she invited Rad to settle their issues via a very public letter.
Being featured in articles online or in print can be a great marketing opportunity for SMEs and often getting coverage simple comes down to letting reporters know what your business is doing. This is Real Business’ guide to dealing with business journalists, whether you’re in the public relations industry representing small businesses or run your own startup.
A company’s public profile is well-known to be a crucial factor in brand awareness, sales and even wider business goals such as being acquired. And yet when engaging the press, many companies’ eagerness is so contrary to best practice that they end up doing more harm than good.
When you speak to a journalist on behalf of your organisation, it is vital to give a positive impression of yourself and your business.