The advantages of expanding overseas are vast but things can quickly go wrong. Here, Rick Hammell, the CEO of Elements Global Services, highlights the common reasons why international expansion fails.
There’s no denying that English is seen as a must-know language in the business world, but if you’re going to work with companies in other countries, or hire staff from across the world, then you need to understand some of the intricacies behind their speech.
As a disruptive technology aiming to help the world learn new dialects, the Tandem language app is now blazing a trail with 1.5m downloads but it could have all been so different.
After the now US president’s surprise victory, James Reed, co-founder of Reed Recruitment, asks what business leaders can learn from Donald Trump.
Ed Cooke and Memrise use a double-decker bus to create video content for its app, but the bus created a few issues that needed creative solutions this year.
Big businesses such as Nokia and Milka have slipped up with translation fails, so smaller businesses must make sure enough research is done in new markets.
Today’s consumers expect relevancy in the messages they receive. They also expect a customer experience that feels tailored to them – and your ideal client is no different.
Leadership teams seem to love talking about corporate visions and values, but what do those words mean to the rest of us Could you recite your company’s mission statement without looking it up, and do you really know what it means to you, and others you work with
It may have slowed down, but China’s economy is still growing at three times the speed of the UK’s and there are still massive opportunities for outbound investment. Recent figures attribute a record-breaking $101bn worth of global deals to Chinese buyers in the first three months of 2016 alone.
As Walmart found through its ill-fated South Korean growth push, it really does pay to know just how an overseas market expects your business to behave.
There’s an ongoing discussion about which city should take the mantel as the "world’s best" for setting up a business. For Alex Cheatle, CEO of the Ten Group, the decision is easy – it’s London. Here, he explains why the Big Smoke is hard to beat.
Chinese-speaking students are working with small businesses to provide language skills and cultural knowledge and help them break into the Chinese market.