Increased competition has seen businesses try to gain the upper hand even by trademarking shapes. Many fall flat due to one particular hurdle though, a recent court case pointed out.
Some ten years ago, Caffeine opened its doors to stimulate growth for its clients. In that decade, we have worked with impatient leaders from companies of all sizes and sectors, done interviews for several books we have published and, of course, run a business which has in its own humble way grown steadily since we started.
Becoming an organisation that puts the customer first, particularly when the customer hasn’t traditionally been central to the company’s culture, is a major transformation which requires a deep understanding and commitment.
Lego may be designed for children, but even adults can’t resist playing with the yellow figures. How does a company achieve such irresistible engagement though” The toy brand’s senior omnichannel manager, Leif Bode Nielsen, discussed the building blocks of Lego’s physical and digital retail elements.
Have you ever heard the saying “good artists copy; great artists steal”” Allegedly originating from Pablo Picasso, the words were made famous by Steve Jobs who claimed Apple wan’t afraid of stealing ideas and making them better.
Lego Movie creators Phil Lord and Christopher Miller have recently suggested that more female characters are needed for the sequel. "It's important to us that the movie plays broadly and that we inspire young women as much as we inspire young men," said Lord.