Creating an engaging and eye-catching logo is crucial for many businesses, but make sure you’re compliant when it comes to copyright.
As he sets his sights on life away from the fairways, golfing great Tiger Woods recently unveiled he was switching brand identities ? to TGR ? on his website, replacing the old TW branding and logo familiar to many sports fans.
So you’ve spent years building your business from the base up, acquiring customers, closing funding rounds and building the team. After deciding the company needs a fresh new look, how do you go about doing that to an established company worth a nine-figure amount?
Designing a logo is just the first step in launching or rebranding a business. From our experience in running an international design marketplace over the past 12 months, here are our thoughts and predictions about the key SMEs trends that will dominate 2016.
Not pleased with Yahoo! regarding its current lack of strategy, Eric Jackson, MD of SpringOwl Asset Management, is offering an alternate plan – or may just be having a good old rant.
Given the differences in the way men and women shop, it’s not really a surprise to learn that the genders have very different ideas when it comes to marketing their businesses. With that in mind, 99designs branding experts asked over 700 male and female entrepreneurs their opinions about the importance of various marketing elements; and the results were fascinating.
In Google's biggest logo redesign since 1999, the company has done away with serifs in a bid to appear "simple, uncluttered, colourful and friendly". Three experts have revealed their thoughts on what message Google is trying to send with its new branding.
Despite Deadmau5 having already trademarked its mouse helmet in 30 different countries, Disney tried to block the DJ when he approached the US Patent and Trademark Office. After a lengthy lawsuit and Twitter remarks, however, the two have come to an agreement.
The Royal Bank of Scotland is dropping its RBS branding to get “back in touch with its Scottish roots”.
Ever wondered what company logos mean and what the significance behind them was? Here are eight logo meanings unveiled!
If redesigning your website or giving your logo a new look for 2014 is top of the list then you may want to look to brief a designer or even visit a crowd sourcing design site.
Dynamic use of logos and other aspects of corporate ID may be diluting brand owners’ trade mark rights and increasing the likelihood of infringement.