Creating a logo is one of the fun, creative parts of launching a new business – but what message are you sending out, and how do you create something that stands the test of time?
It might not please little Englanders, but the UK’s favourite business logos actually come from across the pond. Here’s why.
Criticism of Uber’s redesign has been widespread, but most has focused purely on the superficial elements: people don’t like the image, it’s not clear, and the different versions for different countries are confusing etc. But that’s not the main issue.
In light of Wonga’s new branding and “soft approach”, Real Business brings you examples of when company rebranding has been a success, and when it was probably better leaving it as was.