Customers love loyalty schemes, but can we innovate the sector even more? Yes, through blockchain technology.
The travel sector has had its fair share of negative headlines, but it is still an industry bursting with innovation ? one which other disciplines look to for inspiration.
It pays to treat your customers nicely, and we’ve highlighted the businesses doing an excellent job of giving back to shoppers by revealing the world’s most effective reward schemes.
The customer landscape is changing and as a result it is becoming increasingly difficult to keep your customers loyal. Whilst some business leaders may view loyalty programmes as an unnecessary method of rewarding customers who would probably spend anyway, this is not the case.
Peter Veash, CEO of The BIO Agency, discusses why the travel industry is yet to tap into the potential of technology to create a more streamlined customer experience.