Many baby-boomer bosses find the world of millennials completely alien. While it’s not necessary to understand their penchant for niche podcasts and emoji code, managers need to grasp the changes millennials are making to the workplace.
Rant & Rave chairman Nigel Shanahan made some big changes in 2017, driven by a desire to revolutionise customer feedback to improve brand engagement.
A survey of UK employees in nine regions around the world has found that British staff are some of the least likely to be fully engaged at work.
The way businesses interact with customers has drastically changed in the last decade, due to the rise of mobile and other technologies.
Deciding how your company describes and advertises itself is imperative to gaining new customers – and there are key words that you should take on board to get the job done.
New research has suggested that customers whose first purchase is discounted by more than 30 per cent are less likely to make repeat purchases from that brand.
When outcomes-based principles are applied to how companies care for their customers, it builds trust, and 83 per cent of customers say that loyalty is driven by trust.
UK employees are less likely to consider themselves devoted to their jobs – 48 per cent of UK respondents said they were loyal, compared to the 58 per cent European average.
It’s common knowledge that understanding and fulfilling a consumer’s needs equates to a happier, more satisfied and loyal customer. However, this can be overlooked, or even unwittingly neglected, resulting in angry customers.
According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”.
Encouraging employees to get on board your learning and development strategy is crucial as loyalty isn’t common now. Workers can pick and choose which jobs to take – particularly in stronger economies.
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.