It’s impossible to hide from reality TV these days, especially in the world of business. But what relevance and value does it have in today’s economy?
Through her growing female-centric dating service Bumble, Tinder co-founder Whitney Wolfe has backed gay dating app Chappy, which has been created by Made in Chelsea’s Ollie Locke.
Candy Kittens, the luxury confectionery brand created by Made in Chelsea star Jamie Laing, is embarking on a growth strategy with new full-time hires and predicted sales of £2.5m by 2017.
Jamie Laing is best known as a Made in Chelsea star or the McVitie's heir, but he wants to be an entrepreneurial success in his own right. That's why he's looking to Steve Jobs as an inspiration for his sweet enterprise Candy Kittens, which has so far raised £100,000 from an ongoing crowdfunding campaign.
Jamie Laing of Made in Chelsea fame has turned to crowdfunding channel Seedrs to raise £300,000 for his Candy Kitten sweets brand, which will expand marketing efforts and secure a chunk of the £1.1bn UK confectionery market.
The stars of E4's reality TV show Made in Chelsea are setting up businesses in jewellery, fashion and food.